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Impact stories

How leading brands grow smarter with Decision Lab insights.

Real decisions, real evidence: how brands across Vietnam and Southeast Asia use our research to launch, grow and stay ahead.

20+
Industries served
100+
Leading international clients
All cases

Explore all impact stories

Education

Bridging the Gap: The journey to validating RMIT’s new academic programmes

Media & Entertainment

More than music to ears: How Lava Digital Group uses Spotify audio ads to drive action

Food & Beverage

From Insights to Impact: How Pizza Hut Vietnam Leveraged Real-time Tracking to Secure Market Leadership

Real Estate

Thought leadership report by The Sentry and Decision Lab helps uncover the future of work in Vietnam

Media & Entertainment

Happiness Saigon leveraging omnibus service for rapid consumer insights

Digital Platforms

Facebook turns to Decision Lab to understand the importance of ‘chat’ in Vietnam

Food & Beverage

Measuring advertising effectiveness in real-time for Pizza Hut in Vietnam

FMCG

Testing TVCs for Dutch Lady

Education

Delivering insight into the international education market for IAJN

Media & Entertainment

Consumer brand tracking for the Financial Times in Southeast Asia

FMCG

Helping San Miguel pick the right packaging

Food & Beverage

Helping Domino’s Pizza to tap into new meal occasions

FMCG

Real-time campaign optimization: A case with FrieslandCampina

Why brands are using Google Maps to penetrate emerging markets

Automotive

Presenting GrabBike with clear opportunities for growth in Vietnam

FMCG

Optimising Facebook campaign ROI for ICP, a leading FMCG brand in Vietnam

Food & Beverage

Optimising digital campaigns for Sabeco, Vietnam's largest brewery

FMCG

Aiding Arla's expansion into Vietnam by establishing retailer satisfaction

Finance & Banking

How Samsung used in depth cross-industry market research to enhance performance and reach in Indonesia

Finance & Banking

Establishing Vietnam’s market potential for investment for Dragon Capital

FMCG

Helping Vietnamese beauty brand Finomas with a successful product launch

Why Decision Lab?

Lava Digital Group

Coverage
Vietnam
Industry
Media & Advertising
We are very pleased to partner in this project with Decision Lab. They provided valuable insights and data on the audio advertising landscape in Vietnam and helped us create a compelling thought leadership report. It has enabled us to position ourselves as experts in audio advertising and attract more clients.
N Nguyen Ha Duc MinhFounder & Senior Advisor, Lava Digital Group

Best Panel

Wide-reaching Vietnam coverage with 150,000 engaged members for instant, diverse opinions.

Partner & Technology

Exclusive YouGov partner in Vietnam, with industry-leading technology for agile data handling.

Decision Consultants

An international team of Decision Consultants in our Lab turns data into concise decision support.

Collaborative reports

Research & Partner Reports

Vietnam Affluent & Mass Affluent Investment Insights 2026

Vietnam Affluent & Mass Affluent Investment Insights 2026
Research & Partner Reports

AI and the New Financial Decision Journey

AI and the New Financial Decision Journey
Research & Partner Reports

BritCham Vietnam Education Market Report: Key Findings

BritCham Vietnam Education Market Report: Key Findings