Coc Coc is Vietnam’s second most widely used search engine, with its highest performance on PC and among Gen Z
Coc Coc is Vietnam’s second most widely used search engine, with its highest performance ...
Similar usage, different preference: how each generation chooses Vietnam’s leading digital platforms
Connected Consumer H1 2026: Vietnam’s top apps reach similar numbers of people. The ...
Vietnam’s digital dynamics: Experience-led competition takes shape
Social media leadership holds, while platform choice of consumers becomes more ...
Vietnam’s Digital Plateau: Platform loyalty softens, generational patterns re-emerge
Social media loyalty weakens, AI adoption becomes intentional, user engagement fragments ...
Vietnam’s Tet shopping journey: Demand extends beyond Tet and across digital touchpoints
Decision Lab's latest Tet Consumer Path-to-purchase Report for 2025, in collaboration ...
Vietnam’s digital landscape: Reshaped by AI, livestreaming, and social platforms
Generation gap narrows in social media use, AI shapes daily life, and livestreaming ...
Digital dynamics: The mainstreaming of AI tools in 2025 in Vietnam
AI tools are mainstream in Vietnam by 2025, reshaping digital habits and social media ...
Vietnam’s digital leap: Current signals and what lies ahead
Vietnam's digital landscape shifts as TikTok and Threads rise, Facebook battles back in ...
Vietnam’s digital shift: TikTok & Threads rise, Facebook fights back, and bank-owned apps gain momentum
Vietnam's digital landscape shifts as TikTok and Threads rise, Facebook battles back in ...
Coc Coc: Maintaining its solid position amidst competition with giants and becoming Gen Z's favourite
Coc Coc, a locally developed web browser, is making significant strides in Vietnam, ...
The Connected Consumer Q3 2024 report highlights digital trends shaping Vietnamese consumer behaviour
The Connected Consumer, for Q3 2024, shedding light on significant trends in Vietnam’s ...
The Fengshui formula behind TikTok’s meteoric rise in Vietnam
Discover the secrets fueling TikTok's growing importance to Vietnamese users and uncover ...
Threads is becoming the new interest for Vietnamese Millennials
Gen Y in Vietnam is turning to Threads, according to Decision Lab's latest Connected ...
How Vietnamese are redefining their social media consumption
The Connected Consumer Q2 2024 report reveals significant shifts in Vietnam's social ...
Generational shifts in Vietnam's music streaming: How YouTube and Spotify are shaping preferences
Explore the latest insight into the music streaming industry in Vietnam in quarter 1/2024.
Decoding the Text-based social media boom in Vietnam: Implications for businesses
Decoding the motivation behind the growth of text-based social media in Vietnam in Q1 2024
Decision Lab: The text-based social media becomes more vibrant in Q1 2024
The Connected Consumer is a quarterly report conducted by Decision Lab since 2019 and is ...
Vietnamese shift towards social commerce for online shopping
Vietnamese consumers are shifting towards social commerce for online shopping, with ...
2023 Wrapped from Decision Lab: Top 5 insights into Vietnamese consumers
Discover the top five insights into Vietnamese consumers in 2023, from the innovative ...
Gen Z wants to disconnect
Vietnam's Generation Z is showing a trend of disconnecting from social media, with 76% ...
TikTok is having the best quarter ever
TikTok is booming in Vietnam. Learn how Gen Z and consumers use it for entertainment, ...
GrabFood and ShopeeFood are locked in a tight race for the food delivery crown
According to the latest Decision Lab Connected Consumer, the second quarter of 2023 saw a ...
What’s hot and what’s not: Social media preferences of Vietnamese consumers in Q1 2023
Learn how Vietnamese Connected Consumers interact with social media platforms in Q1 2023. ...
Vietnamese consumers indulge themselves in Shoppertainment
The Connected Consumer Q1 2023 was released by Decision Lab and the Mobile Marketing ...
From restructuring to rocketing: Bach Hoa Xanh crowned Vietnam's Biggest Brand Mover of April 2023
Learn about the ten brands that have shown the most improvement across media, perception, ...
Zalo remains Vietnam's #1 messaging app in 2022
Zalo continued to be Vietnam's most-used messaging application in 2022.
TikTok's first-mover advantage challenged
Decision Lab and MMA have just released the latest report on The Connected Consumer. ...
Vietnamese return to old Internet habits after pandemic
Vietnamese consumers are going back to pre-pandemic levels of usage and preference for ...
Are brands in Vietnam doing enough to save the environment?
According to a recent Decision Lab survey, Vietnamese believe that corporations can do ...
Embracing social commerce: A consumer journey perspective
Learn how social commerce shoppers circumvent risks of online commerce frauds using ...
TikTok is now the biggest short-video platform in Vietnam
TikTok has officially been Vietnamese’s favorite short video platform in Q4 2021, despite ...
This Valentine's day, Vietnamese are swiping right for love
How do the digitally connected Vietnamese find romance in 2022?
Fifteen percent of Vietnamese consumers can now no longer live without TikTok
The success of Vietnamese TikTok creators in keeping consumers watching beyond the end of ...
End of lockdown sees social media use dip in Vietnam
The end of lockdowns in the third quarter of 2021 in Vietnam has resulted in a reduction ...
E-wallet in Vietnam: Solving the user (dis)loyalty puzzle
Ewallet providers may boost customer loyalty and incentivize more spending if they ...
TikTok continues to rise, Zalo claims top position in quarter 2/2021
The digital landscape in Vietnam continued to change in quarter 2/2021, as incumbents ...
Gen Z’s social distraction gives new platforms hope in Vietnam
Gen Z consumers' increasing distraction across media devices and channels opens up ...
Shopee still dominates Vietnam’s urban e-commerce landscape, social start-ups see opportunity elsewhere
Decision Lab's Connected Consumer quarterly study continues to explore trends and changes ...
Fifty-five percent of Gen Z now using TikTok in Vietnam: Facebook, YouTube launch 'Reels' and 'Shorts'
Decision Lab's Connected Consumer quarterly study continues to explore trends and changes ...
TikTok grows beyond Gen Z, while old habits persist despite ‘divided’ attention
Decision Lab's Connected Consumer quarterly study continues to explore trends and changes ...
Shopee still Vietnam’s favorite place to buy online; COVID accelerates digital transformation
Vietnamese retailers adapt to life with COVID-19 as shoppers make more purchases online. ...
Will Instagram Reels slow TikTok’s growth in Vietnam?
Driven by the country’s massive population of 15-23 year-old ‘Generation Z’, TikTok has ...
Vietnam’s Gen Z more likely to dump apps, Facebook still number one source of mobile news
Decision Lab’s Connected Consumer Report for Q1 2020 has confirmed Vietnam’s huge ...
Decoding the habits of the connected Vietnamese consumer this Tết
Exponential increases in smartphone usage and Internet connectivity has led to incredible ...
Vietnamese diners put down the burgers and pizza in favour of Japanese, BBQ and Hotpot
There’s been a shift in the way Vietnamese spend their money when it comes to eating out. ...
5 things you need to know about Generation Z
Within the past one year, Vietnamese out of home consumption saw a slight growth of 9% in ...
Vietnamese consumers: frugal with food but splash out on drinks
Decision Lab's latest report on Out-of-home Food and Drinks Consumption Trend Vietnam
What brands need to know about Generation Z in Malaysia
Everything brands need to know about connecting with Malaysia's 13-21 year olds from ...
Do Vietnamese women expect too much of themsleves?
Is it possible to embrace and uphold a modern work life balance or do women in Vietnam ...
Tet spending in Vietnam will hit at an all time high
Deep insight into how consumers in Vietnam will be spending this Tet