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Facebook gained new E-Commerce grounds

Facebook, the top social media platform in Vietnam, might have found another way to ...
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TikTok is now the biggest short-video platform in Vietnam

TikTok has officially been Vietnamese’s favorite short video platform in Q4 2021, despite ...
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Move over—here comes Zalo!

In Q4 2021, the Vietnamese unicorn VNG’s Zalo beat the likes of Facebook & YouTube to ...
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3 quick facts about E-wallets this Tet

3 quick facts about how E-wallet user behavior will shift during the upcoming Tet holiday ...
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How E-commerce brands fared during the fourth wave

During lockdown, E-commerce platforms became more important as consumer staples became ...
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Fifteen percent of Vietnamese consumers can now no longer live without TikTok

The success of Vietnamese TikTok creators in keeping consumers watching beyond the end of ...
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End of lockdown sees social media use dip in Vietnam

The end of lockdowns in the third quarter of 2021 in Vietnam has resulted in a reduction ...
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E-wallet in Vietnam: Solving the user (dis)loyalty puzzle

Ewallet providers may boost customer loyalty and incentivize more spending if they ...
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Promotion, Security, Availability still biggest drawcards in Vietnam’s crowded E-wallet market

Our fresh insights indicate that e-wallets users from different age groups and locations ...
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Demystifying the rise of E-wallets in Vietnam

The rising popularity of E-wallets in Vietnam suffers from a lack of careful examination. ...
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TikTok continues to rise, Zalo claims top position in quarter 2/2021

The digital landscape in Vietnam continued to change in quarter 2/2021, as incumbents ...
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Vietnam driven to social media distraction during 2nd quarter lockdown

An extended period of physical lockdown during the second quarter of 2021 has seen ...
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Shopee cements dominant position in Vietnam’s still booming e-Commerce industry

Strict lockdowns and work from home orders during the second quarter of 2021 have forced ...
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Netflix can't chill: Streaming giant struggles to capture Vietnamese connected consumers' attention

Despite being a domineering streaming platform worldwide, Netflix struggles to capture ...
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Gen Z’s social distraction gives new platforms hope in Vietnam

Gen Z consumers' increasing distraction across media devices and channels opens up ...
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Shopee still dominates Vietnam’s urban e-commerce landscape, social start-ups see opportunity elsewhere

Decision Lab's Connected Consumer quarterly study continues to explore trends and changes ...
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Fifty-five percent of Gen Z now using TikTok in Vietnam: Facebook, YouTube launch 'Reels' and 'Shorts'

Decision Lab's Connected Consumer quarterly study continues to explore trends and changes ...
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Google partners up with Decision Lab to uncover the latest insights for Summer 2021

Decision Lab to provide Google with exclusive and highly customized data for a successful ...
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Shopee holds off Lazada, others to maintain favoritism in Vietnam’s booming digital economy

Decision Lab's Connected Consumer quarterly study continues to explore trends and changes ...
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TikTok grows beyond Gen Z, while old habits persist despite ‘divided’ attention

Decision Lab's Connected Consumer quarterly study continues to explore trends and changes ...
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Facebook less newsworthy in 2020, but still Vietnam’s most popular platform overall

Per Decision Lab's latest Connected Consumer study, Facebook loses spot as Vietnam’s ...
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Despite rapid digitalization, connecting and gathering remain the core of Tet

Amidst the digital transformation in Vietnam, Tet is still the time for reunions, be it ...
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Gen X driving Grab towards Vietnam’s $4 billion ride-hailing future

Grab continues to dominate the future $4B ride-hailing market in Vietnam, and the force ...
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Shopee still Vietnam’s favorite place to buy online; COVID accelerates digital transformation

Vietnamese retailers adapt to life with COVID-19 as shoppers make more purchases online. ...
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Will Instagram Reels slow TikTok’s growth in Vietnam?

Driven by the country’s massive population of 15-23 year-old ‘Generation Z’, TikTok has ...
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3 Ways To Respond To A New Normal During COVID-19

By pivoting towards kindness, acting with agility and safeguarding the ability to thrive ...
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Decision Lab to partner with Statista, world-leading statistics portal

Decision Lab recently announced its data partnership with Statista, world-leading ...
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Vietnam’s Gen Z more likely to dump apps, Facebook still number one source of mobile news

Decision Lab’s Connected Consumer Report for Q1 2020 has confirmed Vietnam’s huge ...
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Vietnam not immune to TikTok’s global charm, local Facebook-alternatives make gains in Q1 2020

A nationwide study by Decision Lab has confirmed the rise in popularity of the ...
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Decoding the habits of the connected Vietnamese consumer this Tết

Exponential increases in smartphone usage and Internet connectivity has led to incredible ...
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Mobile Gaming Revenue tops $1billion in Southeast Asia

The addictive nature of playing games on mobile phones has seen advertising revenues in ...
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Are you measuring up when it comes to measuring your marketing effort?

Marketers who put measurement at the center of their growth strategy are four times more ...
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At a glance: The everything you need-to-know of mobile gaming in Vietnam

With revenues from mobile games in Vietnam already at $136 million* at the beginning of ...
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Adtima locks in Decision Lab to measure campaign effectiveness

Via the partnership, Adtima will provide its clients with more than just performance and ...
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Yes, the Internet is redefining Gen Z’s TV habits

Research by Decision Lab has revealed that although tech-savvy GenZers have ...
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Study dispels myths about online shopping behavior in Vietnam

Research conducted by Decision Lab has revealed that Vietnamese men are more likely to ...
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Decision Lab: The forefront of digital marketing measurement

How do we accurately measure digital marketing trends? What’s the importance of brand ...
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Decision Lab is shortlisted for the MMA Smarties Awards

MMA announced that Decision Lab, FrieslandCampina & Pervorm has been shortlisted for ...
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Why mobile ads must be functional to capture Vietnamese consumers

Vietnam’s mobile marketers need to invest more into ensuring their marketing content has ...
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Almost half of mobile ads are clicked on by mistake

A brand new study from market research agency, Decision Lab highlights the huge void in ...
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What brands need to know about Generation Z in Malaysia

Everything brands need to know about connecting with Malaysia's 13-21 year olds from ...
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