TikTok's first-mover advantage challenged
Decision Lab and MMA have just released the latest report on The Connected Consumer. ...
Facebook gained new E-Commerce grounds
Facebook, the top social media platform in Vietnam, might have found another way to ...
TikTok is now the biggest short-video platform in Vietnam
TikTok has officially been Vietnamese’s favorite short video platform in Q4 2021, despite ...
Move over—here comes Zalo!
In Q4 2021, the Vietnamese unicorn VNG’s Zalo beat the likes of Facebook & YouTube to ...
3 quick facts about E-wallets this Tet
3 quick facts about how E-wallet user behavior will shift during the upcoming Tet holiday ...
How E-commerce brands fared during the fourth wave
During lockdown, E-commerce platforms became more important as consumer staples became ...
Fifteen percent of Vietnamese consumers can now no longer live without TikTok
The success of Vietnamese TikTok creators in keeping consumers watching beyond the end of ...
End of lockdown sees social media use dip in Vietnam
The end of lockdowns in the third quarter of 2021 in Vietnam has resulted in a reduction ...
E-wallet in Vietnam: Solving the user (dis)loyalty puzzle
Ewallet providers may boost customer loyalty and incentivize more spending if they ...
Promotion, Security, Availability still biggest drawcards in Vietnam’s crowded E-wallet market
Our fresh insights indicate that e-wallets users from different age groups and locations ...
Demystifying the rise of E-wallets in Vietnam
The rising popularity of E-wallets in Vietnam suffers from a lack of careful examination. ...
TikTok continues to rise, Zalo claims top position in quarter 2/2021
The digital landscape in Vietnam continued to change in quarter 2/2021, as incumbents ...
Vietnam driven to social media distraction during 2nd quarter lockdown
An extended period of physical lockdown during the second quarter of 2021 has seen ...
Shopee cements dominant position in Vietnam’s still booming e-Commerce industry
Strict lockdowns and work from home orders during the second quarter of 2021 have forced ...
Netflix can't chill: Streaming giant struggles to capture Vietnamese connected consumers' attention
Despite being a domineering streaming platform worldwide, Netflix struggles to capture ...
Gen Z’s social distraction gives new platforms hope in Vietnam
Gen Z consumers' increasing distraction across media devices and channels opens up ...
Shopee still dominates Vietnam’s urban e-commerce landscape, social start-ups see opportunity elsewhere
Decision Lab's Connected Consumer quarterly study continues to explore trends and changes ...
Fifty-five percent of Gen Z now using TikTok in Vietnam: Facebook, YouTube launch 'Reels' and 'Shorts'
Decision Lab's Connected Consumer quarterly study continues to explore trends and changes ...
Google partners up with Decision Lab to uncover the latest insights for Summer 2021
Decision Lab to provide Google with exclusive and highly customized data for a successful ...
Shopee holds off Lazada, others to maintain favoritism in Vietnam’s booming digital economy
Decision Lab's Connected Consumer quarterly study continues to explore trends and changes ...
TikTok grows beyond Gen Z, while old habits persist despite ‘divided’ attention
Decision Lab's Connected Consumer quarterly study continues to explore trends and changes ...
Facebook less newsworthy in 2020, but still Vietnam’s most popular platform overall
Per Decision Lab's latest Connected Consumer study, Facebook loses spot as Vietnam’s ...
Despite rapid digitalization, connecting and gathering remain the core of Tet
Amidst the digital transformation in Vietnam, Tet is still the time for reunions, be it ...
Gen X driving Grab towards Vietnam’s $4 billion ride-hailing future
Grab continues to dominate the future $4B ride-hailing market in Vietnam, and the force ...
Shopee still Vietnam’s favorite place to buy online; COVID accelerates digital transformation
Vietnamese retailers adapt to life with COVID-19 as shoppers make more purchases online. ...
Will Instagram Reels slow TikTok’s growth in Vietnam?
Driven by the country’s massive population of 15-23 year-old ‘Generation Z’, TikTok has ...
3 Ways To Respond To A New Normal During COVID-19
By pivoting towards kindness, acting with agility and safeguarding the ability to thrive ...
Decision Lab to partner with Statista, world-leading statistics portal
Decision Lab recently announced its data partnership with Statista, world-leading ...
Vietnam’s Gen Z more likely to dump apps, Facebook still number one source of mobile news
Decision Lab’s Connected Consumer Report for Q1 2020 has confirmed Vietnam’s huge ...
Vietnam not immune to TikTok’s global charm, local Facebook-alternatives make gains in Q1 2020
A nationwide study by Decision Lab has confirmed the rise in popularity of the ...
Decoding the habits of the connected Vietnamese consumer this Tết
Exponential increases in smartphone usage and Internet connectivity has led to incredible ...
Mobile Gaming Revenue tops $1billion in Southeast Asia
The addictive nature of playing games on mobile phones has seen advertising revenues in ...
Are you measuring up when it comes to measuring your marketing effort?
Marketers who put measurement at the center of their growth strategy are four times more ...
At a glance: The everything you need-to-know of mobile gaming in Vietnam
With revenues from mobile games in Vietnam already at $136 million* at the beginning of ...
Adtima locks in Decision Lab to measure campaign effectiveness
Via the partnership, Adtima will provide its clients with more than just performance and ...
Yes, the Internet is redefining Gen Z’s TV habits
Research by Decision Lab has revealed that although tech-savvy GenZers have ...
Study dispels myths about online shopping behavior in Vietnam
Research conducted by Decision Lab has revealed that Vietnamese men are more likely to ...
Decision Lab: The forefront of digital marketing measurement
How do we accurately measure digital marketing trends? What’s the importance of brand ...
Decision Lab is shortlisted for the MMA Smarties Awards
MMA announced that Decision Lab, FrieslandCampina & Pervorm has been shortlisted for ...
Why mobile ads must be functional to capture Vietnamese consumers
Vietnam’s mobile marketers need to invest more into ensuring their marketing content has ...
Almost half of mobile ads are clicked on by mistake
A brand new study from market research agency, Decision Lab highlights the huge void in ...
What brands need to know about Generation Z in Malaysia
Everything brands need to know about connecting with Malaysia's 13-21 year olds from ...