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Notes @ the Lab

Read our latest insights on the Vietnam consumer landscape

Vietnam Foodservice Seminar 2018 makes headlines

Decision Lab and Eurocham welcomed over 150 of Vietnam’s top F&B executives and ...
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Packaging perfection at Tet. What did and didn’t work in 2018...

With the busiest retail period of the year fast approaching, we decided to test three ...
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Yes, the Internet is redefining Gen Z’s TV habits

Research by Decision Lab has revealed that although tech-savvy GenZers have ...
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Study dispels myths about online shopping behavior in Vietnam

Research conducted by Decision Lab has revealed that Vietnamese men are more likely to ...
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Brands, get ready for Tet shopping

A survey by Decision Lab has asked Vietnamese shoppers in Ho Chi Minh City and Hanoi to ...
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Packaging the perfect Tet

As brands begin to plan for Vietnam’s busiest retail period of the year, we wanted to ...
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It’s time for Beverage Manufacturers to shift their sales focus in the Out-of-Home market

Up until Q2 2017, Quick Service Restaurants (QSR) had always been a top 3 sales channels ...
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5 things you need to know about Generation Z

Within the past one year, Vietnamese out of home consumption saw a slight growth of 9% in ...
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3 reasons why Convenience stores are your next direct competitors

Within the past one year, Vietnamese out of home consumption saw a slight growth of 9% in ...
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The making of agile marketing professionals

Three of Decision Lab’s senior team take us through the specialized approach that helps ...
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Decision Lab: The forefront of digital marketing measurement

How do we accurately measure digital marketing trends? What’s the importance of brand ...
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Decision Lab: Defining Agile Market Research in the digital age

Thue Thomasen & Aske Østergård, founders of market research (MR) agency Decision Lab, ...
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Back Home To Vietnam: Embracing The Transition

Returning home to Vietnam can be difficult. We asked three Decision Lab staff, all of ...
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Vietnam's top graduates join Decision Lab's Market Research Consultant Program

Ability to apply in depth understanding to our clients' new challenges, work with the ...
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Decision Lab is shortlisted for the MMA Smarties Awards

MMA announced that Decision Lab, FrieslandCampina & Pervorm has been shortlisted for ...
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Vietnam’s restaurants showed signs of traffic improvement but more fierce competition awaits

Out-of-home visits in Vietnam’s three biggest cities picked up in Quarter 2-2017 with a ...
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Why Response Rate is crucial to online research - and how to keep it high

Six years ago, when Decision Lab introduced online surveys to Vietnam, the biggest ...
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Market research industry not doing enough to ensure respondent satisfaction

Only 25% of all respondents globally are satisfied with the experience of taking part in ...
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Restaurant industry in Vietnam took a downturn in Q1 2017

The Foodservice industry in Vietnam in Q1, 2017 changed quite drastically, with sharply ...
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Decision Lab continues to expand with five new high calibre consultants

Market research company Decision Lab, continues to extend its presence in South East Asia ...
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Top 5: What foodservice brands in Vietnam must know

With a population of more than 93 million, that’s increasing both in size and purchasing ...
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Vietnamese consumers: frugal with food but splash out on drinks

Decision Lab's latest report on Out-of-home Food and Drinks Consumption Trend Vietnam
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Are Western restaurants affordable enough to become an everyday staple in Vietnam?

A new report from research company Decision Lab shows that Western restaurants are a ...
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Are Western restaurants stealing Vietnamese children away from traditional foods?

A new report from research company Decision Lab shows that Western restaurants are a ...
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Is online ordering crucial for restaurants’ success in Vietnam?

Eating out is one of the favourite activities of the Vietnamese with adult visits to out ...
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Decision Lab continues to grow with six new market researchers

Ability to apply in depth understanding to our clients' new challenges, work with the ...
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Decision Lab launch makes international news

Decision Lab has firmly established itself as the new name in the Asian market research ...
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From Epinion to Decision Lab: The new name in Asian market research

From Epinion to Decision Lab: The new name in the Asian research industry. Our expert ...
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Why mobile ads must be functional to capture Vietnamese consumers

Vietnam’s mobile marketers need to invest more into ensuring their marketing content has ...
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Almost half of mobile ads are clicked on by mistake

A brand new study from market research agency, Decision Lab highlights the huge void in ...
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What brands must know about Generation Z in Vietnam

Vietnam: what brands must know about Generation Z
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What brands need to know about Generation Z in Malaysia

Everything brands need to know about connecting with Malaysia's 13-21 year olds from ...
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The importance of emojis for brands in Vietnam

The importance of emojis for brands in Vietnam
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Do Vietnamese women expect too much of themsleves?

Is it possible to embrace and uphold a modern work life balance or do women in Vietnam ...
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Tet spending in Vietnam will hit at an all time high

Deep insight into how consumers in Vietnam will be spending this Tet
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3 successful strategies in times of shrinking wallets

Market Research agency Decision Lab outlines how Malaysian consumers behave when times ...
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