Packaging the perfect Tet
As brands begin to plan for Vietnam’s busiest retail period of the year, we wanted to ...
It’s time for Beverage Manufacturers to shift their sales focus in the Out-of-Home market
Up until Q2 2017, Quick Service Restaurants (QSR) had always been a top 3 sales channels ...
5 things you need to know about Generation Z
Within the past one year, Vietnamese out of home consumption saw a slight growth of 9% in ...
3 reasons why Convenience stores are your next direct competitors
Within the past one year, Vietnamese out of home consumption saw a slight growth of 9% in ...
The making of agile marketing professionals
Three of Decision Lab’s senior team take us through the specialized approach that helps ...
Decision Lab: The forefront of digital marketing measurement
How do we accurately measure digital marketing trends? What’s the importance of brand ...
Decision Lab: Defining Agile Market Research in the digital age
Thue Thomasen & Aske Østergård, founders of market research (MR) agency Decision Lab, ...
Back Home To Vietnam: Embracing The Transition
Returning home to Vietnam can be difficult. We asked three Decision Lab staff, all of ...
Vietnam's top graduates join Decision Lab's Market Research Consultant Program
Ability to apply in depth understanding to our clients' new challenges, work with the ...
Decision Lab is shortlisted for the MMA Smarties Awards
MMA announced that Decision Lab, FrieslandCampina & Pervorm has been shortlisted for ...
Vietnam’s restaurants showed signs of traffic improvement but more fierce competition awaits
Out-of-home visits in Vietnam’s three biggest cities picked up in Quarter 2-2017 with a ...
Why Response Rate is crucial to online research - and how to keep it high
Six years ago, when Decision Lab introduced online surveys to Vietnam, the biggest ...
Market research industry not doing enough to ensure respondent satisfaction
Only 25% of all respondents globally are satisfied with the experience of taking part in ...
Restaurant industry in Vietnam took a downturn in Q1 2017
The Foodservice industry in Vietnam in Q1, 2017 changed quite drastically, with sharply ...
Decision Lab continues to expand with five new high calibre consultants
Market research company Decision Lab, continues to extend its presence in South East Asia ...
Top 5: What foodservice brands in Vietnam must know
With a population of more than 93 million, that’s increasing both in size and purchasing ...
Vietnamese consumers: frugal with food but splash out on drinks
Decision Lab's latest report on Out-of-home Food and Drinks Consumption Trend Vietnam
Are Western restaurants affordable enough to become an everyday staple in Vietnam?
A new report from research company Decision Lab shows that Western restaurants are a ...
Are Western restaurants stealing Vietnamese children away from traditional foods?
A new report from research company Decision Lab shows that Western restaurants are a ...
Is online ordering crucial for restaurants’ success in Vietnam?
Eating out is one of the favourite activities of the Vietnamese with adult visits to out ...
Decision Lab continues to grow with six new market researchers
Ability to apply in depth understanding to our clients' new challenges, work with the ...
Decision Lab launch makes international news
Decision Lab has firmly established itself as the new name in the Asian market research ...
From Epinion to Decision Lab: The new name in Asian market research
From Epinion to Decision Lab: The new name in the Asian research industry. Our expert ...
Why mobile ads must be functional to capture Vietnamese consumers
Vietnam’s mobile marketers need to invest more into ensuring their marketing content has ...
Almost half of mobile ads are clicked on by mistake
A brand new study from market research agency, Decision Lab highlights the huge void in ...
What brands must know about Generation Z in Vietnam
Vietnam: what brands must know about Generation Z
What brands need to know about Generation Z in Malaysia
Everything brands need to know about connecting with Malaysia's 13-21 year olds from ...
The importance of emojis for brands in Vietnam
The importance of emojis for brands in Vietnam
Do Vietnamese women expect too much of themsleves?
Is it possible to embrace and uphold a modern work life balance or do women in Vietnam ...
Tet spending in Vietnam will hit at an all time high
Deep insight into how consumers in Vietnam will be spending this Tet
3 successful strategies in times of shrinking wallets
Market Research agency Decision Lab outlines how Malaysian consumers behave when times ...