TikTok grows beyond Gen Z, while old habits persist despite ‘divided’ attention
Decision Lab's Connected Consumer quarterly study continues to explore trends and changes ...
Facebook less newsworthy in 2020, but still Vietnam’s most popular platform overall
Per Decision Lab's latest Connected Consumer study, Facebook loses spot as Vietnam’s ...
Despite rapid digitalization, connecting and gathering remain the core of Tet
Amidst the digital transformation in Vietnam, Tet is still the time for reunions, be it ...
YouGov and Decision Lab join forces to bring state-of-the-art data solutions to brands in Vietnam
YouGov, the international research and data analytics group headquartered in London, ...
Gen X driving Grab towards Vietnam’s $4 billion ride-hailing future
Grab continues to dominate the future $4B ride-hailing market in Vietnam, and the force ...
Shopee still Vietnam’s favorite place to buy online; COVID accelerates digital transformation
Vietnamese retailers adapt to life with COVID-19 as shoppers make more purchases online. ...
Will Instagram Reels slow TikTok’s growth in Vietnam?
Driven by the country’s massive population of 15-23 year-old ‘Generation Z’, TikTok has ...
3 Ways To Respond To A New Normal During COVID-19
By pivoting towards kindness, acting with agility and safeguarding the ability to thrive ...
Decision Lab to partner with Statista, world-leading statistics portal
Decision Lab recently announced its data partnership with Statista, world-leading ...
Decision Lab to onboard top-notch graduates as new consultants
Market research company Decision Lab expands its presence in Southeast Asia with four new ...
Vietnam’s Gen Z more likely to dump apps, Facebook still number one source of mobile news
Decision Lab’s Connected Consumer Report for Q1 2020 has confirmed Vietnam’s huge ...
Vietnam not immune to TikTok’s global charm, local Facebook-alternatives make gains in Q1 2020
A nationwide study by Decision Lab has confirmed the rise in popularity of the ...
Decoding the habits of the connected Vietnamese consumer this Tết
Exponential increases in smartphone usage and Internet connectivity has led to incredible ...
Mobile Gaming Revenue tops $1billion in Southeast Asia
The addictive nature of playing games on mobile phones has seen advertising revenues in ...
Are you measuring up when it comes to measuring your marketing effort?
Marketers who put measurement at the center of their growth strategy are four times more ...
At a glance: The everything you need-to-know of mobile gaming in Vietnam
With revenues from mobile games in Vietnam already at $136 million* at the beginning of ...
Adtima locks in Decision Lab to measure campaign effectiveness
Via the partnership, Adtima will provide its clients with more than just performance and ...
Vietnamese diners put down the burgers and pizza in favour of Japanese, BBQ and Hotpot
There’s been a shift in the way Vietnamese spend their money when it comes to eating out. ...
The Price of Victory: Analysing the value of an ad during the recent AFF Cup Final.
According to Brands Vietnam, a 30s spot during the 2nd leg of the 2018 AFF Cup Final ...
Is your Tet TVC doing enough?
If you are going to invest in making a commercial or online video that leverages the most ...
Vietnam Foodservice Seminar 2018 makes headlines
Decision Lab and Eurocham welcomed over 150 of Vietnam’s top F&B executives and ...
Packaging perfection at Tet. What did and didn’t work in 2018...
With the busiest retail period of the year fast approaching, we decided to test three ...
Yes, the Internet is redefining Gen Z’s TV habits
Research by Decision Lab has revealed that although tech-savvy GenZers have ...
Study dispels myths about online shopping behavior in Vietnam
Research conducted by Decision Lab has revealed that Vietnamese men are more likely to ...
Brands, get ready for Tet shopping
A survey by Decision Lab has asked Vietnamese shoppers in Ho Chi Minh City and Hanoi to ...
Packaging the perfect Tet
As brands begin to plan for Vietnam’s busiest retail period of the year, we wanted to ...
It’s time for Beverage Manufacturers to shift their sales focus in the Out-of-Home market
Up until Q2 2017, Quick Service Restaurants (QSR) had always been a top 3 sales channels ...
5 things you need to know about Generation Z
Within the past one year, Vietnamese out of home consumption saw a slight growth of 9% in ...
3 reasons why Convenience stores are your next direct competitors
Within the past one year, Vietnamese out of home consumption saw a slight growth of 9% in ...
The making of agile marketing professionals
Three of Decision Lab’s senior team take us through the specialized approach that helps ...
Decision Lab: The forefront of digital marketing measurement
How do we accurately measure digital marketing trends? What’s the importance of brand ...
Decision Lab: Defining Agile Market Research in the digital age
Thue Thomasen & Aske Østergård, founders of market research (MR) agency Decision Lab, ...
Back Home To Vietnam: Embracing The Transition
Returning home to Vietnam can be difficult. We asked three Decision Lab staff, all of ...
Vietnam's top graduates join Decision Lab's Market Research Consultant Program
Ability to apply in depth understanding to our clients' new challenges, work with the ...
Decision Lab is shortlisted for the MMA Smarties Awards
MMA announced that Decision Lab, FrieslandCampina & Pervorm has been shortlisted for ...
Vietnam’s restaurants showed signs of traffic improvement but more fierce competition awaits
Out-of-home visits in Vietnam’s three biggest cities picked up in Quarter 2-2017 with a ...
Why Response Rate is crucial to online research - and how to keep it high
Six years ago, when Decision Lab introduced online surveys to Vietnam, the biggest ...
Market research industry not doing enough to ensure respondent satisfaction
Only 25% of all respondents globally are satisfied with the experience of taking part in ...
Restaurant industry in Vietnam took a downturn in Q1 2017
The Foodservice industry in Vietnam in Q1, 2017 changed quite drastically, with sharply ...
Decision Lab continues to expand with five new high calibre consultants
Market research company Decision Lab, continues to extend its presence in South East Asia ...
Top 5: What foodservice brands in Vietnam must know
With a population of more than 93 million, that’s increasing both in size and purchasing ...
Vietnamese consumers: frugal with food but splash out on drinks
Decision Lab's latest report on Out-of-home Food and Drinks Consumption Trend Vietnam
Are Western restaurants affordable enough to become an everyday staple in Vietnam?
A new report from research company Decision Lab shows that Western restaurants are a ...
Are Western restaurants stealing Vietnamese children away from traditional foods?
A new report from research company Decision Lab shows that Western restaurants are a ...
Is online ordering crucial for restaurants’ success in Vietnam?
Eating out is one of the favourite activities of the Vietnamese with adult visits to out ...
Decision Lab continues to grow with six new market researchers
Ability to apply in depth understanding to our clients' new challenges, work with the ...
Decision Lab launch makes international news
Decision Lab has firmly established itself as the new name in the Asian market research ...
From Epinion to Decision Lab: The new name in Asian market research
From Epinion to Decision Lab: The new name in the Asian research industry. Our expert ...
Why mobile ads must be functional to capture Vietnamese consumers
Vietnam’s mobile marketers need to invest more into ensuring their marketing content has ...
Almost half of mobile ads are clicked on by mistake
A brand new study from market research agency, Decision Lab highlights the huge void in ...
What brands must know about Generation Z in Vietnam
Vietnam: what brands must know about Generation Z
What brands need to know about Generation Z in Malaysia
Everything brands need to know about connecting with Malaysia's 13-21 year olds from ...
The importance of emojis for brands in Vietnam
The importance of emojis for brands in Vietnam
Do Vietnamese women expect too much of themsleves?
Is it possible to embrace and uphold a modern work life balance or do women in Vietnam ...
Tet spending in Vietnam will hit at an all time high
Deep insight into how consumers in Vietnam will be spending this Tet
3 successful strategies in times of shrinking wallets
Market Research agency Decision Lab outlines how Malaysian consumers behave when times ...