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Notes @ the Lab

Read our latest insights on the Vietnam consumer landscape

Vietnamese consumers: frugal with food but splash out on drinks

Decision Lab's latest report on Out-of-home Food and Drinks Consumption Trend Vietnam
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Are Western restaurants affordable enough to become an everyday staple in Vietnam?

A new report from research company Decision Lab shows that Western restaurants are a ...
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Are Western restaurants stealing Vietnamese children away from traditional foods?

A new report from research company Decision Lab shows that Western restaurants are a ...
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Is online ordering crucial for restaurants’ success in Vietnam?

Eating out is one of the favourite activities of the Vietnamese with adult visits to out ...
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Decision Lab continues to grow with six new market researchers

Ability to apply in depth understanding to our clients' new challenges, work with the ...
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Decision Lab launch makes international news

Decision Lab has firmly established itself as the new name in the Asian market research ...
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From Epinion to Decision Lab: The new name in Asian market research

From Epinion to Decision Lab: The new name in the Asian research industry. Our expert ...
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Why mobile ads must be functional to capture Vietnamese consumers

Vietnam’s mobile marketers need to invest more into ensuring their marketing content has ...
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Almost half of mobile ads are clicked on by mistake

A brand new study from market research agency, Decision Lab highlights the huge void in ...
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What brands must know about Generation Z in Vietnam

Vietnam: what brands must know about Generation Z
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What brands need to know about Generation Z in Malaysia

Everything brands need to know about connecting with Malaysia's 13-21 year olds from ...
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The importance of emojis for brands in Vietnam

The importance of emojis for brands in Vietnam
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Do Vietnamese women expect too much of themsleves?

Is it possible to embrace and uphold a modern work life balance or do women in Vietnam ...
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Tet spending in Vietnam will hit at an all time high

Deep insight into how consumers in Vietnam will be spending this Tet
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3 successful strategies in times of shrinking wallets

Market Research agency Decision Lab outlines how Malaysian consumers behave when times ...
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