Vietcombank tops the Decision Lab Bank Satisfaction Rankings as Techcombank makes strong gains
Vietcombank tops the Decision Lab Bank Satisfaction Rankings as Techcombank makes strong ...
Toyota is the healthiest brand in Vietnam’s automotive industry
The Vietnamese are spending less on the automotive category in 2024. Check out our ...
Travel Trends 2024: Vietnam Airlines dominates as travel enthusiasm surges in Vietnam
Travel and tourism are witnessing a remarkable resurgence in popularity among the ...
BaoViet Life is the best insurance brand in Vietnam
Discover the top insurance brands in Vietnam, with BaoViet Life leading the rankings for ...
Thế Giới Di Động is the best retail brand in Vietnam
Discover the top general retail brands in Vietnam according to Decision Lab Best Retail ...
Webinar offers key insights for brands to build winning strategies in 2024
Recent Decision Lab webinar highlighted pivotal trends and metrics that are crucial for ...
2024 Marketing forecast: prioritising value and efficiency in a shifting economy
Brands in 2024 will face challenges due to economic uncertainty and the rapid development ...
Vietcombank tops Decision Lab Best Bank Rankings 2024
Vietcombank tops Decision Lab Best Bank Rankings 2024. Download the full ranking at ...
Haidilao is Vietnam’s biggest brand mover for December 2023
Discover Vietnam's biggest brand movers for December 2023. Haidilao takes the top spot ...
Samsung tops the Decision Lab Best Brand Rankings for the third year in a row
Samsung has once again claimed the 'best brand' title in Vietnam, according to the ...
Gen Z wants to disconnect
Vietnam's Generation Z is showing a trend of disconnecting from social media, with 76% ...
Vietcombank has the happiest customers in Vietnam
Discover the Decision Lab Bank Satisfaction Rankings 2023 for Vietnam. Vietcombank leads ...
TikTok is having the best quarter ever
TikTok is booming in Vietnam. Learn how Gen Z and consumers use it for entertainment, ...
Toyota leads Vietnam’s first-ever automotive brand ranking, Vinfast secures a spot in the top 5
Decision Lab, the exclusive partner of YouGov in Vietnam, has unveiled the Decision Lab ...
What does the ideal workplace look like for Vietnamese employees?
Find out how Vietnamese employees prefer hybrid working mode, and what they look for in a ...
Five must-read articles about Marketing Mix Modeling
Read five must-read articles covering the latest Marketing Mix Modeling trends. Learn ...
KFC tops the Decision Lab's F&B rankings 2023
Decision Lab reveals the F&B rankings 2023 in Vietnam based on data from YouGov ...
ACB’s chairman rocks the stage and the ad awareness in Vietnam
ACB's chairman Tran Hung Huy's performance at the Gala Night celebrating the 30th ...
Robyn Redefines Marketing Mix Modeling with Next-Generation AI Technology
Introducing Robyn, an AI-powered marketing mix modeling solution brought to Vietnam by ...
Meta and Decision Lab bring AI-powered Marketing Mix Modeling Robyn to Vietnam
Learn how to make the most of real-time brand tracking, even with a tight budget. ...
Three ways to leverage real-time brand tracking when budgets are tight
Learn how to make the most of real-time brand tracking, even with a tight budget. ...
Vietnam Airlines flies high in the travel brand ranking
Discover the Travel Brand Ranking by Decision Lab. See how Vietnam Airlines, Bamboo ...
Vietnam’s biggest brand movers for March 2023
Learn about the ten brands that have shown the most improvement across media, perception, ...
How to influence your brand health metrics and win over consumers
This article is a field guide for brand managers seeking to understand brand health ...
Vietnam’s most talked-about brands for February 2023
Decision Lab, YouGov's exclusive partner in Vietnam, introduces the most talked-about ...
Zalo remains Vietnam's #1 messaging app in 2022
Zalo continued to be Vietnam's most-used messaging application in 2022.
Which Brands Stood out from the Crowd this Tết?
According to YouGov BrandIndex data, e-commerce was the most successful of all product ...
Fintech and Mobile Banking Lead YouGov’s Bank and Payment System Consideration Rankings in Vietnam
The biggest consumer finance survey in Vietnam has named MoMo (30.8 points), Vietcombank ...
Samsung ranked ‘Best Brand’ in Vietnam for the second year running
Samsung has once again been named ‘Best Brand’ in Vietnam. For the second year in a row, ...
New partnership offers brands in Vietnam world-leading digital tools and first-class consumer insights
YouGov Vietnam and Decision Lab have joined forces. The two business units will create ...
COVID-19 cited as young Vietnamese' top motivation for healthy eating
46% of Vietnamese Gen Y & Gen Z consumers cited COVID-19 as the main motivator for ...
Homegrown Coc Coc fast-rising among international web browsers
In the first quarter of 2022, Coc Coc is rising fast in terms of usage and user ...
Are Vietnamese tweeting more? A review of social media use in Q1 2022
Social media platforms are more popular than ever in Vietnam, after a period of ...
3 quick facts about E-wallets this Tet
3 quick facts about how E-wallet user behavior will shift during the upcoming Tet holiday ...
How E-commerce brands fared during the fourth wave
During lockdown, E-commerce platforms became more important as consumer staples became ...
Promotion, Security, Availability still biggest drawcards in Vietnam’s crowded E-wallet market
Our fresh insights indicate that e-wallets users from different age groups and locations ...
Shopee cements dominant position in Vietnam’s still booming e-Commerce industry
Strict lockdowns and work from home orders during the second quarter of 2021 have forced ...
Netflix can't chill: Streaming giant struggles to capture Vietnamese connected consumers' attention
Despite being a domineering streaming platform worldwide, Netflix struggles to capture ...
Shopee holds off Lazada, others to maintain favoritism in Vietnam’s booming digital economy
Decision Lab's Connected Consumer quarterly study continues to explore trends and changes ...
TikTok grows beyond Gen Z, while old habits persist despite ‘divided’ attention
Decision Lab's Connected Consumer quarterly study continues to explore trends and changes ...
Facebook less newsworthy in 2020, but still Vietnam’s most popular platform overall
Per Decision Lab's latest Connected Consumer study, Facebook loses spot as Vietnam’s ...
Despite rapid digitalization, connecting and gathering remain the core of Tet
Amidst the digital transformation in Vietnam, Tet is still the time for reunions, be it ...
Gen X driving Grab towards Vietnam’s $4 billion ride-hailing future
Grab continues to dominate the future $4B ride-hailing market in Vietnam, and the force ...
3 Ways To Respond To A New Normal During COVID-19
By pivoting towards kindness, acting with agility and safeguarding the ability to thrive ...
Vietnam not immune to TikTok’s global charm, local Facebook-alternatives make gains in Q1 2020
A nationwide study by Decision Lab has confirmed the rise in popularity of the ...
Mobile Gaming Revenue tops $1billion in Southeast Asia
The addictive nature of playing games on mobile phones has seen advertising revenues in ...
Are you measuring up when it comes to measuring your marketing effort?
Marketers who put measurement at the center of their growth strategy are four times more ...
At a glance: The everything you need-to-know of mobile gaming in Vietnam
With revenues from mobile games in Vietnam already at $136 million* at the beginning of ...
Vietnamese diners put down the burgers and pizza in favour of Japanese, BBQ and Hotpot
There’s been a shift in the way Vietnamese spend their money when it comes to eating out. ...
The Price of Victory: Analysing the value of an ad during the recent AFF Cup Final.
According to Brands Vietnam, a 30s spot during the 2nd leg of the 2018 AFF Cup Final ...
Is your Tet TVC doing enough?
If you are going to invest in making a commercial or online video that leverages the most ...
Packaging perfection at Tet. What did and didn’t work in 2018...
With the busiest retail period of the year fast approaching, we decided to test three ...
Study dispels myths about online shopping behavior in Vietnam
Research conducted by Decision Lab has revealed that Vietnamese men are more likely to ...
Brands, get ready for Tet shopping
A survey by Decision Lab has asked Vietnamese shoppers in Ho Chi Minh City and Hanoi to ...
Packaging the perfect Tet
As brands begin to plan for Vietnam’s busiest retail period of the year, we wanted to ...
It’s time for Beverage Manufacturers to shift their sales focus in the Out-of-Home market
Up until Q2 2017, Quick Service Restaurants (QSR) had always been a top 3 sales channels ...
3 reasons why Convenience stores are your next direct competitors
Within the past one year, Vietnamese out of home consumption saw a slight growth of 9% in ...
Why Response Rate is crucial to online research - and how to keep it high
Six years ago, when Decision Lab introduced online surveys to Vietnam, the biggest ...
Market research industry not doing enough to ensure respondent satisfaction
Only 25% of all respondents globally are satisfied with the experience of taking part in ...
Restaurant industry in Vietnam took a downturn in Q1 2017
The Foodservice industry in Vietnam in Q1, 2017 changed quite drastically, with sharply ...
Vietnamese consumers: frugal with food but splash out on drinks
Decision Lab's latest report on Out-of-home Food and Drinks Consumption Trend Vietnam
Are Western restaurants stealing Vietnamese children away from traditional foods?
A new report from research company Decision Lab shows that Western restaurants are a ...
Is online ordering crucial for restaurants’ success in Vietnam?
Eating out is one of the favourite activities of the Vietnamese with adult visits to out ...
Why mobile ads must be functional to capture Vietnamese consumers
Vietnam’s mobile marketers need to invest more into ensuring their marketing content has ...
Almost half of mobile ads are clicked on by mistake
A brand new study from market research agency, Decision Lab highlights the huge void in ...
What brands must know about Generation Z in Vietnam
Vietnam: what brands must know about Generation Z
The importance of emojis for brands in Vietnam
The importance of emojis for brands in Vietnam
Do Vietnamese women expect too much of themsleves?
Is it possible to embrace and uphold a modern work life balance or do women in Vietnam ...
3 successful strategies in times of shrinking wallets
Market Research agency Decision Lab outlines how Malaysian consumers behave when times ...