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Notes @ the Lab

Read our latest insights on the Vietnam consumer landscape

Vietnam’s digital leap: Current signals and what lies ahead

EuroCham Vietnam’s Q1 2025 Business Confidence Index

Huge strides in bank satisfaction: SHB is the biggest improver, Techcombank takes the lead in the rankings

Vietnam’s digital shift: TikTok & Threads rise, Facebook fights back, and bank-owned apps gain momentum

Vietcombank retains top spot, VPBank and ACB make impressive strides in Vietnam’s banking sector

Vietnam's Remarkable Rebounce Amidst Global Uncertainties

Shopee tops Decision Lab Best Brand Rankings 2024

Breaking barriers: Opportunities for international education providers in Vietnam

Education Market Study 2024

Coc Coc: Maintaining its solid position amidst competition with giants and becoming Gen Z's favourite

The Connected Consumer Q3 2024 report highlights digital trends shaping Vietnamese consumer behaviour

Vietcombank tops the Decision Lab Bank Satisfaction Rankings as Techcombank makes strong gains

Vietnam’s Resilience Shines: EuroCham Business Confidence Index Grows Amidst Typhoon Yagi’s Aftermath

Vietnamese consumers prioritise savings while dining out remains essential

The Fengshui formula behind TikTok’s meteoric rise in Vietnam

Threads is becoming the new interest for Vietnamese Millennials

Toyota is the healthiest brand in Vietnam’s automotive industry

How Vietnamese are redefining their social media consumption

Decision Lab expands its consulting team with six top-notch graduates

EuroCham Vietnam’s Q2 Business Confidence Index survey: Cautious optimism, but administrative bottlenecks remain a stumbling block

Generational shifts in Vietnam's music streaming: How YouTube and Spotify are shaping preferences

Embracing AI in Vietnam: How businesses are leveraging AI to redefine marketing

Decoding the Text-based social media boom in Vietnam: Implications for businesses

Decision Lab: The text-based social media becomes more vibrant in Q1 2024

Travel Trends 2024: Vietnam Airlines dominates as travel enthusiasm surges in Vietnam

Boosting Financial Literacy: Summit Unveils Strategies for a More Secure Financial Future Vietnamese Consumers

KFC tops the Decision Lab Best F&B Rankings for the second year in a row

New report highlights need for more accessible credit and better financial literacy

Vietnam's economic rise fuels European optimism, yet regulatory hurdles persist: EuroCham Vietnam’s Business Confidence Index

Vietnamese shift towards social commerce for online shopping

BaoViet Life is the best insurance brand in Vietnam

Thế Giới Di Động is the best retail brand in Vietnam

Webinar offers key insights for brands to build winning strategies in 2024

2024 Marketing forecast: prioritising value and efficiency in a shifting economy

Vietcombank tops Decision Lab Best Bank Rankings 2024

Haidilao is Vietnam’s biggest brand mover for December 2023

Vietnam's business confidence gains traction in Q4 2023 amid challenges: EuroCham report

2023 Wrapped from Decision Lab: Top 5 insights into Vietnamese consumers

Samsung tops the Decision Lab Best Brand Rankings for the third year in a row

Gen Z wants to disconnect

Vietcombank has the happiest customers in Vietnam

TikTok is having the best quarter ever

Vietnam’s business landscape is brightening, says EuroCham Business Confidence Index Q3 2023

Toyota leads Vietnam’s first-ever automotive brand ranking, Vinfast secures a spot in the top 5

What does the ideal workplace look like for Vietnamese employees?

GrabFood and ShopeeFood are locked in a tight race for the food delivery crown

Five must-read articles about Marketing Mix Modeling

KFC tops the Decision Lab's F&B rankings 2023

ACB’s chairman rocks the stage and the ad awareness in Vietnam

EuroCham Vietnam’s Q2 2023 Business Confidence Index reveals a modest decline, reflecting prevailing market conditions

Cautious consumers hope to ride out financial turbulence

Robyn Redefines Marketing Mix Modeling with Next-Generation AI Technology

Meta and Decision Lab bring AI-powered Marketing Mix Modeling Robyn to Vietnam

Three ways to leverage real-time brand tracking when budgets are tight

Vietnam Airlines flies high in the travel brand ranking

What’s hot and what’s not: Social media preferences of Vietnamese consumers in Q1 2023

Vietnamese consumers indulge themselves in Shoppertainment

From restructuring to rocketing: Bach Hoa Xanh crowned Vietnam's Biggest Brand Mover of April 2023

Vietnam’s biggest brand movers for March 2023

European businesses see signs of stabilisation in Vietnam's economy but remain cautious

How to influence your brand health metrics and win over consumers

Vietnam’s most talked-about brands for February 2023

Zalo remains Vietnam's #1 messaging app in 2022

Decision Lab appoints two new key members to its growing team

TikTok's first-mover advantage challenged

Which Brands Stood out from the Crowd this Tết?

European Business Confidence In Vietnam's Economic Performance Continued To Decline In Q4 2022

Fintech and Mobile Banking Lead YouGov’s Bank and Payment System Consideration Rankings in Vietnam

Samsung ranked ‘Best Brand’ in Vietnam for the second year running

European business confidence in Vietnam's business climate slips further but remains strong in Q3 2022

New partnership offers brands in Vietnam world-leading digital tools and first-class consumer insights

COVID-19 cited as young Vietnamese' top motivation for healthy eating

Homegrown Coc Coc fast-rising among international web browsers

Vietnamese return to old Internet habits after pandemic

Are Vietnamese tweeting more? A review of social media use in Q1 2022

Are brands in Vietnam doing enough to save the environment?

Embracing social commerce: A consumer journey perspective

The state of social commerce in Vietnam

Facebook, an influential presence in the Vietnamese omnichannel consumer journey

Facebook gained new E-Commerce grounds

TikTok is now the biggest short-video platform in Vietnam

This Valentine's day, Vietnamese are swiping right for love

Move over—here comes Zalo!

3 quick facts about E-wallets this Tet

Meet the newest members of Decision Lab!

How E-commerce brands fared during the fourth wave

Fifteen percent of Vietnamese consumers can now no longer live without TikTok

End of lockdown sees social media use dip in Vietnam

Decision Lab served as Knowledge Partner at APAC and Vietnam MMA Smarties Awards 2021

E-wallet in Vietnam: Solving the user (dis)loyalty puzzle

Promotion, Security, Availability still biggest drawcards in Vietnam’s crowded E-wallet market

Demystifying the rise of E-wallets in Vietnam

TikTok continues to rise, Zalo claims top position in quarter 2/2021

Vietnam driven to social media distraction during 2nd quarter lockdown

Shopee cements dominant position in Vietnam’s still booming e-Commerce industry

Netflix can't chill: Streaming giant struggles to capture Vietnamese connected consumers' attention

Gen Z’s social distraction gives new platforms hope in Vietnam

Shopee still dominates Vietnam’s urban e-commerce landscape, social start-ups see opportunity elsewhere

Fifty-five percent of Gen Z now using TikTok in Vietnam: Facebook, YouTube launch 'Reels' and 'Shorts'

Google partners up with Decision Lab to uncover the latest insights for Summer 2021

Decision Lab to welcome the next generation of agile consultants

Shopee holds off Lazada, others to maintain favoritism in Vietnam’s booming digital economy

TikTok grows beyond Gen Z, while old habits persist despite ‘divided’ attention

Facebook less newsworthy in 2020, but still Vietnam’s most popular platform overall

Despite rapid digitalization, connecting and gathering remain the core of Tet

YouGov and Decision Lab join forces to bring state-of-the-art data solutions to brands in Vietnam

Gen X driving Grab towards Vietnam’s $4 billion ride-hailing future

Shopee still Vietnam’s favorite place to buy online; COVID accelerates digital transformation

Will Instagram Reels slow TikTok’s growth in Vietnam?

3 Ways To Respond To A New Normal During COVID-19

Decision Lab to partner with Statista, world-leading statistics portal

Decision Lab to onboard top-notch graduates as new consultants

Vietnam’s Gen Z more likely to dump apps, Facebook still number one source of mobile news

Vietnam not immune to TikTok’s global charm, local Facebook-alternatives make gains in Q1 2020

Decoding the habits of the connected Vietnamese consumer this Tết

Mobile Gaming Revenue tops $1billion in Southeast Asia

Are you measuring up when it comes to measuring your marketing effort?

At a glance: The everything you need-to-know of mobile gaming in Vietnam

Adtima locks in Decision Lab to measure campaign effectiveness

Vietnamese diners put down the burgers and pizza in favour of Japanese, BBQ and Hotpot

The Price of Victory: Analysing the value of an ad during the recent AFF Cup Final.

Is your Tet TVC doing enough?

Vietnam Foodservice Seminar 2018 makes headlines

Packaging perfection at Tet. What did and didn’t work in 2018...

Yes, the Internet is redefining Gen Z’s TV habits

Study dispels myths about online shopping behavior in Vietnam

Brands, get ready for Tet shopping

Packaging the perfect Tet

It’s time for Beverage Manufacturers to shift their sales focus in the Out-of-Home market

5 things you need to know about Generation Z

3 reasons why Convenience stores are your next direct competitors

The making of agile marketing professionals

Decision Lab: The forefront of digital marketing measurement

Decision Lab: Defining Agile Market Research in the digital age

Back Home To Vietnam: Embracing The Transition

Vietnam's top graduates join Decision Lab's Market Research Consultant Program

Decision Lab is shortlisted for the MMA Smarties Awards

Vietnam’s restaurants showed signs of traffic improvement but more fierce competition awaits

Why Response Rate is crucial to online research - and how to keep it high

Market research industry not doing enough to ensure respondent satisfaction

Restaurant industry in Vietnam took a downturn in Q1 2017

Decision Lab continues to expand with five new high calibre consultants

Top 5: What foodservice brands in Vietnam must know

Vietnamese consumers: frugal with food but splash out on drinks

Are Western restaurants affordable enough to become an everyday staple in Vietnam?

Are Western restaurants stealing Vietnamese children away from traditional foods?